POPAI France is the only association with the sole aim of providing a service to advertisers (brand and retail) and creative/production staff working in the Marketing at Retail sector. Founded in the United States in 1936, the association helps members develop their understanding of consumer behavior and awareness of point-of-purchase communication tools.
Concretely, this translates into carrying out studies and organizing professional training programs. It also publishes the professional's resource guide. It co-organizes the MPV tradeshow and holds the POPAI Awards Paris competition which celebrates the best initiatives concerning POP, advertising and information, commercial furniture, and digital media. Last but not least, the association also represents its members at national and international conferences. Through its actions, the association promotes Marketing at retail.
Your next rendez-vous will take place at the City of Fashion and Design, a reference to the first « POP days » launched in 1983 which took place also on Austerlitz docks!
This contemporary place dedicated its spaces to the vanguard of fashion and design with a unique view on the « Seine » and Paris will welcome on the 26th of March 2019 the contest of POPAI Awards!
The POPAI Awards Paris is regarded all around the world as the leading showcase for retail marketing achievements and a true innovation hub. But the contest is more than just a "showcase", it is also a meeting place and a source of inspiration for the entire retail marketing community. This, the 56th edition of the contest, will honour the most successful, creative and innovative achievements in POP advertising, merchandising, shop fitting and in-store digitalisation.